Luxury hotels are crafting packages to appeal to solo vacationers, Hotel Three Sixty

Luxury hotels are crafting packages to appeal to solo vacationers

Solo travelers -- and particularly solo women travelers -- have emerged as a driving force in the luxury travel sphere. And high-end hotels are crafting dedicated packages catering to this growing demographic.

Hotel deals that cater to single travelers

In Ojochal, Costa Rica, the 12-villa Hotel Three Sixty has launched a Solo Serenity package that includes a room discount and a curated guide with recommendations for the best local bars, restaurants and activities to enjoy as a party of one.

While standard rates typically reflect double occupancy, offering attractive solo pricing feels like a balanced approach that still aligns with the hotel's premium positioning. While couples remain its core market, the property has seen an increase in demand from solo luxury travelers in recent years.

There's a common perception that solo travelers are primarily backpackers who stay in hostels. While that's certainly a fair share of the market, there are also many who seek and have the means for a more upscale experience.

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